Eagle One Car Products Prima Vs. Other Detailing Products?

Prima vs. other detailing products? - eagle one car products

I looked in detail the products of my new car, and I think I hear a lot of "Prima" (http://www.primacarcare.com/). So far, I've never heard of them.

How compared to premium brands, such as an eagle, Meguiars, Turtle Wax, and mothers?

I want your opinion (and the stories, if any) on the various products. Is it worth the way to order products from Prima!

Thanks in advance!